Are you a must-have?

Steve Jobs famously called Dropbox a “feature, not a product”, as it turned out it didn’t matter. Dropbox was a must-have.

Yesterday, I elaborated on why I see the potential for startups to gain some quick, yet small wins in the energy transition space.

I based my reasoning partially on the sheer number of startups now being funded that will not make the jump from feature to a must-have product.